Apple crisis versus Karinthy’ six steps

Abstract

For many years it has been a problem for apple farmers in Szabolcs to sell their fruits at a reasonable market price. Will the Hungarian apple disappear from the market or is there a way back? The question may arise: how does Karinthy relate to the current apple crisis in Szabolcs? The answer could be found in the development of networks. Hungarian small and medium-sized agricultural entrepreneurs are in a vulnerable position due to their size. The size of the plots or farms isn’t economical. This means that alone – without social support or network organization – they are not able to compete with larger agricultural firms [28]. The Hungarian people's mentality is unlike any other. While there are positive examples in the surrounding European countries, experts have met challenges to find a model that can work in the Hungarian environment. Social media is overwhelmed with voice of the outraged urban residents who blame the farmers for the situation that has arisen, and with the farmers’ opinion, which are furious about the incompetent comments. The purpose of this dissertation is to find the path towards the solution: to present the characteristics of agriculture, the development of network sciences and to find the mistakes of the current situation.