• Analysis of the financial attitudes of men and women in Hungary 

  Farkas, Lili; Szekeres, Valéria (2022)

  Many studies examine the role of attitudes to money in determining an individual's financial management and financial well-being. Attitudes towards money play a crucial role in the life of adults when they finish high ...

• The Impact of Digital Supply Chain on the Pharmaceutical Industry Performance in the Post-Pandemic Era: A Case Study for JDL 

  Zhang, Ruobing (2022)

  The COVID-19 epidemic had a tremendous impact on both the worldwide economy and society, differing to varying degrees in major economies all over the world. This study investigates how disruptive technologies like digital ...

• How Cunbo Affect Consumer Purchase Intention? Analysis from Source Credibility and Parasocial Relationship 

  Zhang, Zhebin (2022)

  Cunbo is a specific "live e-commerce" form in China. Rather than celebrities, local farmers or village cadres are always endorsers to advertise their agricultural products through live streaming. Due to China's developed ...

• Examining factors influencing students' participation in research and development projects during obtaining their first university degree 

  Tóth, Barbara; Szerencsés, Dóra; Péntek, Márta; Gulácsi, László; Zrubka, Zsombor (2022)

  Universities are a key factor of national and regional innovation. A considerable proportion of the innovative ideas and commitment to innovationdriving professions happen during university years. Accordingly, projects to ...

• Cost-effectiveness analysis and sustainable innovation in healthcare: A review of cost transferability from the MENA region 

  Fgaier, Meriem; Zrubka, Zsombor (2022)

  Healthcare systems are constantly confronted with major challenges: deliver quality services and provide access to health technology innovations while keeping costs under budget constraints. Health expenditure is following ...

• Creating a Private University Blockchain for More Secure Data Storage 

  Krisztián, Bálint (2022)

  Secure data storage is becoming more and more important these days. Theadvantage of databases is that the data is saved in an organized manner, so it is easyto review. Their disadvantage is greater vulnerability, as these ...

• The impact of natural disaster on agriculture. Case of Albania. 

  Myslimi, Grisejda; Risilia, Dori; Hasko, Kamela (2022)

  Albania has been continuously affected by natural disasters such as floods, droughts, earthquakes with devastating consequences not only in the the economy and development of the country but also in people's lives. Therefore, ...

• Macroprudential Policies and their impact on Banking Crisis Management in Balkan Region 

  Shehu, Elona; Delimeta, Jona (2022)

  This article aims to study the role of macroprudential affairs in the framework of financial stability. In a narrow perspective this study will deepen in estimating whether macroprudential policies can prevent a possible ...

• Digitalization Effect on Enterprise Internationalization: Western Balkans perspective 

  Barbullushi, Erjola (2022)

  Bussiness all over the world try to gain knowledge in order to improve their net income through new products, new markets, and new distribution channels. Since the invention of the first computer progressive steps are ...

• The challenges of the sustainability of state pension systems 

  Szabó, Zsolt (2022)

  Nowadays, financial knowledge and financial literacy are a fundamental issue in everyday speech, as the crises and their consequences have highlighted the shortcomings of financial knowledge. When we talk about the causes ...

• The Impact of Using Social Media Marketing on Consumer-Brand Engagement Among Generation Z in China — An Empirical Study on Tiktok 

  Liu, Yi (2022)

  This paper examines the impact of the five dimensions of social media marketing (SMM) activities on consumer brand engagement (CBE), and thus expands to the impact on brand awareness and brand image, as well as the ...

• The Impact of Social Media Influencers on Choosing Fast-Moving Consumer Goods Among Generation Z in China. 

  Liu, Peiqi (2022)

  Social media influencers have become indispensable in today’s business. They have an influence on social media platforms and exert persuasive power over their followers. As Generation Z gradually represents a larger ...

• Employer Branding from the Perspective of a Growing Family Business 

  Mucs-Kónyi, Nóra; Kárpáti-Daróczi, Judit (2022)

  The problems of human resource management of SMEs are examined in this study. Imbalances between labour supply and demand are making it increasingly difficult for companies to find suitable labour. While large companies have ...

• A project-based evaluation of cryptocurrencies using the example of the Sand Dollar project 

  Csiszárik-Kocsir, Ágnes (2022)

  The greatest achievement of the 21st century is embodied in the advancing digitalisation efforts. Digitalisation is taking hold in all aspects of life and is also bringing significant relief to all economic actors. But ...

• Communication activities of tourism businesses in Szeklerland in a changing tourism environment 

  Székely, Kinga Katalin (2022)

  Changes in the tourism industry, such as the rise of digitalisation, the emergence of the new tourist and the spread of experience tourism, have created challenges to which tourism operators must respond. There has been ...

• Results upon two samples of university students on safety consciosness in smartphone usage 

  Fehér-Polgár, Pál (2022)

  At the 2022 MEB conference I have shown my preliminary results from a research on safety consciousness in smartphone usage of university students. I have conducted research on a group of university students in spring ...

• Examination of innovation and effectiveness in the case of family businesses 

  Katona, Ferenc (2022)

  The role of family businesses is significant in both the Hungarian and European Union economies. The issue of innovation is crucial for the survival and development of family businesses. For the development of family ...

• Dispute resolution in numbers - focusing on courts and consumers 

  Mizser, Csilla; Molnár, Balázs (2022)

  The aim of the European Online Dispute Resolution (ODR) platform operated by the European Commission is to make online shopping safer and fairer by providing the possibility of high-quality dispute resolution. The purpose ...

• Explorative study of the quantum research groups in Hungary 

  Szatmáry, Kornélia Sára (2022)

  According to the market forecast of P&S Intelligence (2020), the quantum computing market is supposed to surpass 65 000Million USD by 2030, hence is one of the most rapidly growing industries of the 21st century. In line ...

• Fake News Detection by Using Recurrent Neural Network 

  Hung Vo, Trung; Chi Ninh, Khanh; Khanh, Duy Ninh (2022)

  Along with the development of the Internet, social networks and different communication channels, people can get information quickly and easily. However, in addition to true and useful news, we must also receive false ...

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