Browsing FIKUSZ – Symposium for Young Researcher 2022. by Issue Date
Now showing items 1-20 of 45
-
The Impact of Using Social Media Marketing on Consumer-Brand Engagement Among Generation Z in China — An Empirical Study on Tiktok
(2022)This paper examines the impact of the five dimensions of social media marketing (SMM) activities on consumer brand engagement (CBE), and thus expands to the impact on brand awareness and brand image, as well as the ... -
Creating a Private University Blockchain for More Secure Data Storage
(2022)Secure data storage is becoming more and more important these days. Theadvantage of databases is that the data is saved in an organized manner, so it is easyto review. Their disadvantage is greater vulnerability, as these ... -
The challenges of the sustainability of state pension systems
(2022)Nowadays, financial knowledge and financial literacy are a fundamental issue in everyday speech, as the crises and their consequences have highlighted the shortcomings of financial knowledge. When we talk about the causes ... -
The impact of natural disaster on agriculture. Case of Albania.
(2022)Albania has been continuously affected by natural disasters such as floods, droughts, earthquakes with devastating consequences not only in the the economy and development of the country but also in people's lives. Therefore, ... -
Employer Branding from the Perspective of a Growing Family Business
(2022)The problems of human resource management of SMEs are examined in this study. Imbalances between labour supply and demand are making it increasingly difficult for companies to find suitable labour. While large companies have ... -
The Impact of Social Media Influencers on Choosing Fast-Moving Consumer Goods Among Generation Z in China.
(2022)Social media influencers have become indispensable in today’s business. They have an influence on social media platforms and exert persuasive power over their followers. As Generation Z gradually represents a larger ... -
Digitalization Effect on Enterprise Internationalization: Western Balkans perspective
(2022)Bussiness all over the world try to gain knowledge in order to improve their net income through new products, new markets, and new distribution channels. Since the invention of the first computer progressive steps are ... -
Cost-effectiveness analysis and sustainable innovation in healthcare: A review of cost transferability from the MENA region
(2022)Healthcare systems are constantly confronted with major challenges: deliver quality services and provide access to health technology innovations while keeping costs under budget constraints. Health expenditure is following ... -
Macroprudential Policies and their impact on Banking Crisis Management in Balkan Region
(2022)This article aims to study the role of macroprudential affairs in the framework of financial stability. In a narrow perspective this study will deepen in estimating whether macroprudential policies can prevent a possible ... -
How Cunbo Affect Consumer Purchase Intention? Analysis from Source Credibility and Parasocial Relationship
(2022)Cunbo is a specific "live e-commerce" form in China. Rather than celebrities, local farmers or village cadres are always endorsers to advertise their agricultural products through live streaming. Due to China's developed ... -
Analysis of the financial attitudes of men and women in Hungary
(2022)Many studies examine the role of attitudes to money in determining an individual's financial management and financial well-being. Attitudes towards money play a crucial role in the life of adults when they finish high ... -
The Impact of Digital Supply Chain on the Pharmaceutical Industry Performance in the Post-Pandemic Era: A Case Study for JDL
(2022)The COVID-19 epidemic had a tremendous impact on both the worldwide economy and society, differing to varying degrees in major economies all over the world. This study investigates how disruptive technologies like digital ... -
Central Asia from the Perspective of Hungarian Economic Diplomacy
(2022)The spring of 2022 marked the beginning of a new geopolitical era, the like of which last occurred in the last decade of the 20th century, and which has since brought about a drastic and fundamental structural transformation ... -
The Influence of Consumer Preferences on FMCG Supply Chain Decision-making from an Omnichannel Perspective
(2022)At present, the FMCG market accounts for more than half of global business, and consumers can obtain purchasing information anytime and anywhere from omnichannel. However, a critical obstacle that remains unsolved is how ... -
Explore the Impact of Cold Chain Logistics Distribution Service Quality on Customer Satisfaction of Fresh Food E-commerce Platform—A Case of Alibaba Hema Fresh
(2022)With the enhancement of people's living standards and consumption level, the demand for a variety of food products increases, and the demand for frozen food increases rapidly. Numerous fresh retail e-commerce platforms ... -
Singapore’s Multifaceted Strategy of Sustainable Benchmarking
(2022)This paper aims to present the effective convergence of state governance and business leadership through the example of Singapore. To synthesize the multidisciplinary theoretical background with its practical implementation, ... -
Identification of chaotic patterns in work processes
(2022)During work, the performance of employees is not uniform, but fluctuates. In the case of algorithmic workflows, the goal is to keep this fluctuation as small as possible. The aim of the research was to reveal whether the ... -
Organic Farming and Markets During Covid-19
(2022)Over the past decades, the market for organic production and products has grown year on year. This has been true in Hungary, in Europe and elsewhere in the world. The market turnover of the goods produced in this way has ... -
Connecting universities and enterprises toward innovation and entrepreneurship (UET case)
(2022)Nowadays societal and economic needs requires that universities are active members in supporting the enterprices and offering real-life experience to the graduate by preparing them for the labour market. The purpose of the ... -
Volkswagen Group marketing, economic and financial analysation
(2022)The following case study investigate about the economic performance and occuring risks also significance on the market from the aspect of Volkswagen Group through SWOT, PESTEL, financial risk analyzis. Also the internal ...