Collective Creativity in Organization

Abstract

Employee is the most valuable asset that should be properly managed by the company. The capability of employees can affected the company’s performance. To maximize performance and increase the company’s value added, the development of the creativity is important and collective creativity is an important way for a company to propose solutions from every problems within the organization. This paper aims to show the implementation of collective creativity in organization. Collective creativity reflects a qualitative shift in the nature of the creative process as the comprehension of a problematic situation and the generation of creative solutions in ways that lead to new and valuable insights. Organizational support also affects employee creativity through the supportive work environment through its effects on procedural justice, knowledge sharing, motivation, and promotion in the work environment. Besides, transformational leadership has significant results at both individual and organizational levels. Top management leader's benevolence and adhocracy organization culture dimension have positive and significant impacts on employee creativity.