Succes Factors of CRM projects

Panyi, Mihály; Reicher, Regina Zsuzsánna

Author	Panyi, Mihály
Author	Reicher, Regina Zsuzsánna
xmlui.dri2xhtml.METS-1.0.item-contributor-editor	Fehér-Polgár, Pál
xmlui.dri2xhtml.METS-1.0.item-date-accessioned	2025-09-15T10:09:49Z
xmlui.dri2xhtml.METS-1.0.item-date-available	2025-09-15T10:09:49Z
xmlui.dri2xhtml.METS-1.0.item-date-issued	2019
xmlui.dri2xhtml.METS-1.0.item-identifier-uri	http://hdl.handle.net/20.500.14044/33628
xmlui.dri2xhtml.METS-1.0.item-description-abstract	The aim of this article is to gather all of necessary steps and stages to reach best effort by these special system implementations. Customer Relationship Management (CRM) systems have been established with high excpectations by companies to win more and more new customers, improve their customer retentations ratio and increase Customer Value. At the end of this professional summary the readers will have a high level overview about CRM projects to support these systems extensions on worldwide market.	hu_HU
dc.format	PDF	hu_HU
xmlui.dri2xhtml.METS-1.0.item-language	en	hu_HU
Title	Succes Factors of CRM projects	hu_HU
xmlui.dri2xhtml.METS-1.0.item-rights-access	Open access	hu_HU
xmlui.dri2xhtml.METS-1.0.item-rights	Óbudai Egyetem	hu_HU
xmlui.dri2xhtml.METS-1.0.item-other-conferenceDate	2019. Március 29-30.	hu_HU
xmlui.dri2xhtml.METS-1.0.item-other-containerPublisherPlace	Budapest	hu_HU
xmlui.dri2xhtml.METS-1.0.item-publisher-faculty	Keleti Károly Gazdasági Kar	hu_HU
xmlui.dri2xhtml.METS-1.0.item-publisher-university	Óbudai Egyetem	hu_HU
xmlui.dri2xhtml.METS-1.0.item-subject-area	Társadalomtudományok - gazdálkodás- és szervezéstudományok	hu_HU
xmlui.dri2xhtml.METS-1.0.item-subject-oszkar	customer relationship management (crm)	hu_HU
xmlui.dri2xhtml.METS-1.0.item-subject-oszkar	strategy	hu_HU
xmlui.dri2xhtml.METS-1.0.item-subject-oszkar	customer value	hu_HU
xmlui.dri2xhtml.METS-1.0.item-subject-oszkar	risk	hu_HU
xmlui.dri2xhtml.METS-1.0.item-subject-oszkar	quality	hu_HU
xmlui.dri2xhtml.METS-1.0.item-type-type	Konferenciaközlemény	hu_HU
xmlui.dri2xhtml.METS-1.0.item-other-containerTitle	MEB 17th International Conference on Management, Enterprise, Benchmarking. Proceedings	hu_HU
local.tempfieldCollections	Könyvrészletek	hu_HU
xmlui.dri2xhtml.METS-1.0.item-description-titlenumber	14.	hu_HU
xmlui.dri2xhtml.METS-1.0.item-description-version	Kiadói változat	hu_HU
xmlui.dri2xhtml.METS-1.0.item-format-page	9 p.	hu_HU
xmlui.dri2xhtml.METS-1.0.item-other-conferenceTitle	MEB 17th International Conference on Management, Enterprise and Benchmarking	hu_HU
xmlui.dri2xhtml.METS-1.0.item-other-containerIdentifierIsbn	978-963-449-127-9	hu_HU
xmlui.dri2xhtml.METS-1.0.item-other-containerPeriodicalYear	2019	hu_HU
xmlui.dri2xhtml.METS-1.0.item-other-containerPublisher	Óbudai Egyetem	hu_HU
xmlui.dri2xhtml.METS-1.0.item-other-containerPublisherPlace	Budapest	hu_HU

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