Succes Factors of CRM projects

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URI
http://hdl.handle.net/20.500.14044/33628
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Abstract
The aim of this article is to gather all of necessary steps and stages to reach best effort by these special system implementations. Customer Relationship Management (CRM) systems have been established with high excpectations by companies to win more and more new customers, improve their customer retentations ratio and increase Customer Value. At the end of this professional summary the readers will have a high level overview about CRM projects to support these systems extensions on worldwide market.
Title
Succes Factors of CRM projects
xmlui.dri2xhtml.METS-1.0.item-description-titlenumber
14.
Author
Panyi, Mihály
Reicher, Regina Zsuzsánna
xmlui.dri2xhtml.METS-1.0.item-contributor-editor
Fehér-Polgár, Pál
xmlui.dri2xhtml.METS-1.0.item-date-issued
2019
xmlui.dri2xhtml.METS-1.0.item-rights-access
Open access
xmlui.dri2xhtml.METS-1.0.item-other-conferenceTitle
MEB 17th International Conference on Management, Enterprise and Benchmarking
xmlui.dri2xhtml.METS-1.0.item-other-conferenceDate
2019. Március 29-30.
xmlui.dri2xhtml.METS-1.0.item-language
en
xmlui.dri2xhtml.METS-1.0.item-format-page
9 p.
xmlui.dri2xhtml.METS-1.0.item-subject-oszkar
customer relationship management (crm), strategy, customer value, risk, quality
xmlui.dri2xhtml.METS-1.0.item-description-version
Kiadói változat
xmlui.dri2xhtml.METS-1.0.item-other-containerTitle
MEB 17th International Conference on Management, Enterprise, Benchmarking. Proceedings
xmlui.dri2xhtml.METS-1.0.item-other-containerPeriodicalYear
2019
xmlui.dri2xhtml.METS-1.0.item-other-containerIdentifierIsbn
978-963-449-127-9
xmlui.dri2xhtml.METS-1.0.item-type-type
Konferenciaközlemény
xmlui.dri2xhtml.METS-1.0.item-subject-area
Társadalomtudományok - gazdálkodás- és szervezéstudományok
xmlui.dri2xhtml.METS-1.0.item-publisher-university
Óbudai Egyetem
xmlui.dri2xhtml.METS-1.0.item-publisher-faculty
Keleti Károly Gazdasági Kar