Opportunities and Challenges for the Marketing of Organic Products in Szeklerland

Abstract

At present, the demand for organic products in the Szekler region is very low, partly because of the high price of products on the market, and the lack of knowledge about these products on the other hand. Based on preliminary experiences, interviews with organic farmers and the analysis of the market situation of traditional products and local foods, it can be said that some of the biggest challenges facing new products entering the market are their sale and marketing. Despite the fact that product development is successful, distribution channels, and messages targeting customers are inadequate. The aim of the study was to identify the marketing tools that could promote the sale of organic products in this region.