Effect of the basic Corporate Identity factors (organizational culture and strategy) on the competitiveness of SMEs

Abstract

The Corporate Identity (CI) has influence on operation and success of enterprises, but the literature and case-studies, however, are mostly about large companies. The SMEs have typical characteristic as a special heritage in the ex-socialist countries: the deficiency of entrepreneurial culture and management knowledge. More corporate identity based researches are performed by the author especially for SMEs in Hungary, and secondary data of several competitiveness surveys are analysed. The focus is on the connection of CI synergy, leadership and the company percept success. According to the results the balance of the factors are essential and the organization based competence is undervalued. As new result the main factor is revealed: the GAP and its extend between the leader and the organization has the most significant effect on the competitiveness of SMEs. The presentation summarizes the results of the researches and gives new approach to the success factors of SMEs.