The behaviour of the albanian consumer towards genetically modified products

Abstract

Population growth has made food sufficiency impossible, and the lack of Food has led to the search for alternative ways of providing it. Genetically modified organisms have been seen as a solution to one of the world's biggest problems today. The study of consumer behavior is crucial for orienting the offer of different products. This aspect is also essential for products containing genetically modified organisms, foods created by organisms whose DNA has been altered using genetic engineering and molecular biology techniques. In studies done in different countries, consumers are skeptical of these products. The results of our work go along the same lines, which show that consumers do not tend to go towards GMO products and do not have enough information about them. In this study, we will try to answer our main research questions: How well do consumers know genetically modified foods, and what is their attitude towards GMOs? Are Albanians sufficiently informed about them, and what is their approach to these products?