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Marketing Practices of a Sportorganization – The marketing value of Falco – Vulcano KC Szombathely Basketball Team

Tóth, Zoltán Dávid
Fehér-Polgár, Pál
2026-06-30T08:56:57Z
2026-06-30T08:56:57Z
2020
http://hdl.handle.net/20.500.14044/39335
In this study I have been examining the marketing activity and value of the FalcoVulcano Energia KC. The team does not have a huge legacy or past considering the other teams in the league. The organization is going to be only 40 years old this season (Komodi 1999). Falco has been established in 1980 by „some fanatics”, for instance, György Gráczer and István Németh.hu_HU
In this study I have been examining the marketing activity and value of the FalcoVulcano Energia KC. The team does not have a huge legacy or past considering the other teams in the league. The organization is going to be only 40 years old this season (Komodi 1999). Falco has been established in 1980 by „some fanatics”, for instance, György Gráczer and István Németh.hu_HU
dc.formatPdfhu_HU
enhu_HU
Marketing Practices of a Sportorganization – The marketing value of Falco – Vulcano KC Szombathely Basketball Teamhu_HU
Open accesshu_HU
Óbudai Egyetemhu_HU
2020 június 25-26hu_HU
Budapesthu_HU
Keleti Károly Gazdasági Karhu_HU
Óbudai Egyetemhu_HU
Társadalomtudományok - közgazdaságtudományokhu_HU
marketinghu_HU
kosárlabdahu_HU
Konferenciaközleményhu_HU
MEB 2020hu_HU
local.tempfieldCollectionsKönyvrészletekhu_HU
23. fejezethu_HU
Post printhu_HU
9 p.hu_HU
MEB — 18th International Conference on Management, Enterprise, Benchmarking. Proceedings (MEB 2020)hu_HU
2020
978-963-449-223-8hu_HU
2020hu_HU
Óbudai Egyetemhu_HU
Budapesthu_HU


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