Marketing Practices of a Sportorganization – The marketing value of Falco – Vulcano KC Szombathely Basketball Team

Tóth, Zoltán Dávid

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http://hdl.handle.net/20.500.14044/39335

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Abstract

In this study I have been examining the marketing activity and value of the FalcoVulcano Energia KC. The team does not have a huge legacy or past considering the other teams in the league. The organization is going to be only 40 years old this season (Komodi 1999). Falco has been established in 1980 by „some fanatics”, for instance, György Gráczer and István Németh.

Title: Marketing Practices of a Sportorganization – The marketing value of Falco – Vulcano KC Szombathely Basketball Team
xmlui.dri2xhtml.METS-1.0.item-description-titlenumber: 23. fejezet
Author: Tóth, Zoltán Dávid
xmlui.dri2xhtml.METS-1.0.item-contributor-editor: Fehér-Polgár, Pál
xmlui.dri2xhtml.METS-1.0.item-date-issued: 2020
xmlui.dri2xhtml.METS-1.0.item-rights-access: Open access
xmlui.dri2xhtml.METS-1.0.item-other-conferenceTitle: MEB — 18th International Conference on Management, Enterprise, Benchmarking. Proceedings (MEB 2020)
xmlui.dri2xhtml.METS-1.0.item-other-conferenceDate: 2020 június 25-26
xmlui.dri2xhtml.METS-1.0.item-language: en
xmlui.dri2xhtml.METS-1.0.item-format-page: 9 p.
xmlui.dri2xhtml.METS-1.0.item-subject-oszkar: marketing, kosárlabda
xmlui.dri2xhtml.METS-1.0.item-description-version: Post print
xmlui.dri2xhtml.METS-1.0.item-other-containerTitle: MEB 2020
xmlui.dri2xhtml.METS-1.0.item-other-containerPeriodicalYear: 2020
xmlui.dri2xhtml.METS-1.0.item-other-containerIdentifierIsbn: 978-963-449-223-8
xmlui.dri2xhtml.METS-1.0.item-type-type: Konferenciaközlemény
xmlui.dri2xhtml.METS-1.0.item-subject-area: Társadalomtudományok - közgazdaságtudományok
xmlui.dri2xhtml.METS-1.0.item-publisher-university: Óbudai Egyetem
xmlui.dri2xhtml.METS-1.0.item-publisher-faculty: Keleti Károly Gazdasági Kar