Examination of Financial Investment Opportunities Based on the Investment and Risk Tolerance of Hungarian University Students

Abstract

With the broad availability of the internet and today’s technology, people have the opportunity to invest their savings in endless types of ways. However, the eternal recurring question is what to invest in? How risky is the investment, how much return can we expect? Are young people aware of the wealth of opportunities available to them at all? The aim of the research is to reveal the financial awareness, risk tolerance and investment willingness of young people studying in the Hungarian higher education within the framework of a quantitative questionnaire research. Describe patterns of behavior, emotionally influencing factors that can influence even the best investors on making successful decisions. Describe and analyze the investment opportunities in correlation to the results of the primary research, which are easily available to students in Hungary. The aim of the research is to provide a starting guideline for young investors on investment opportunities, and the basic mindset behind controlling emotions, analyzing large firms and making successful long-term decisions.