Characteristics of the wine industry in Poland and in the world - analysis based on a selected entity in the supply chain

Abstract

This paper presents the wine industry, taking into account the analysis of the wine market in Poland and in the world. The characterization of the industry was carried out taking into account the perspective of producers as an important link in the supply chain. The aim of the article is to describe and analyze the situation of the wine industry in Poland and in the world, together with the presentation of possible development directions for a selected entity in the supply chain. The analysis of production trends occurring in the wine industry was used to make the inference, taking into account additional non-numerical factors affecting the existing numerical data. The main conclusion resulting from the analyzes carried out is the identification of various trends in wine production depending on the geographical area, which results in the necessity to apply different competitiveness strategies operating in these areas of the supply chain entities.