Volkswagen Group marketing, economic and financial analysation

Abstract

The following case study investigate about the economic performance and occuring risks also significance on the market from the aspect of Volkswagen Group through SWOT, PESTEL, financial risk analyzis. Also the internal and external factors can detect through the SWOT analyzis which may help to avoid and detect occuring problems within the firm’s life. Morovel with the PESTEL findings it assists a company in identifying external influences that might affect internal decision-making. By the 7s model and Marketing Mix (4Ps model) also we can observe the variety of product portfolio from an economical viewpoint. Using these viewpoints, a person can determine wich strategy stands closest to the leadership style and what are the priorities to the company. Also stands for the marketing and financial performance investigation with external benchmark measure in South- African VW AG subsidiery.