Digitalization Effect on Enterprise Internationalization: Western Balkans perspective

Abstract

Bussiness all over the world try to gain knowledge in order to improve their net income through new products, new markets, and new distribution channels. Since the invention of the first computer progressive steps are made from businesses to adapt the opportunities raised from the usage of new technology solutions. This study consists on identifying the link and the extend to which digitalization helped businesses to expand their activity. Not only in their domestic market but further in the international market. Since the digitalization process keeps evolving it has been a great opportunity for business especially small and medium size enterprises. For this reason through this study we aim to identify the relationship between digitalization and SME internationalization, through literature review.The study is based on a bibliometric review of papers published from 2015 to 2020. In this way we are trying to understand through what the existing results comes from digitalization, internationalization and Small Mediu Enterprises. How does the digitalization process affects SME; what are the advantages and disadvantages that arise from adopting new technologies; how are the business modelsand value chain is affected.Also the literature on Digitalization, Internationalization, and SMEs is increasingly focusing on the impact of digital technologies’ adoption in enterprises’ strategies, focusing on business model innovation, global value chains, and performance. A future research will focus on the application of the findings in the Western Balkan countries context, using the database from Enterprise Survey from 2018-2020.