Top Executives on Competitiveness: Survey of Digitalization and Internationalization in Hungarian Companies

Abstract

The “Future of Organisation and Leadership" research project, explored what leaders of companies, operating in Hungary, think about their future opportunities and challenges, and how their current competitiveness, can best be supported. The answers to our questionnaire survey, showed that the future companies will be highly digitalized. Therefore, we investigated how companies in Hungary approach the issue of digitalization and how it contributes to their competitiveness. Our results show that a number of factors are related to the future competitiveness and digitization of companies. Managers determine the functional and company-level strategic areas that a company engages in digitalization, and this demonstrates a clear pattern with other competitiveness factors. Examples include internationalization, strategic maturity or managerial competencies and knowledge boundaries. The results expose the barriers and the catalysts for the future success of companies in Hungary.