Corporate Social Media Strategy in Central and Western Hungary

Abstract

The aim of our study is to present the role of corporate social media strategy in the hungarian SME sector with the help of domestic and international literature. The significance of the topic is extremely wide. The topicality of our study is reflected in the fact that the importance of social media has greatly increased, especially in the sector we are examining. In the first part of our research we present the development of social media, and today’s most popular social platforms. Furthermore our aim is to provide a comprehensive picture about the practical benefits of the platforms under investigation. In the practical part of our study we place great emphasis on the analysis of the effects of social media. Our research covers the SME sector in Central and Western Hungary. Our main goal with this study is to provide answers to the leaders of small and medium-sized enterprises in terms of why it’s worth using social media for them, especially nowadays.