Marketing Practices of a Sportorganization – The marketing value of Falco – Vulcano KC Szombathely Basketball Team
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Abstract
In this study I have been examining the marketing activity and value of the Falco-
Vulcano Energia KC. The team does not have a huge legacy or past considering the other
teams in the league. The organization is going to be only 40 years old this season (Komodi
1999). Falco has been established in 1980 by „some fanatics”, for instance, György
Gráczer and István Németh. Due to their enthusiasm, the organization is flourishing ever
since. My aim is to introduce the Hungarian sport marketing status and within it, I would
like to focus on the Falco Vulcano Energia KC men’s basketball team in the 2017th season
in particular. A very similar study had been published in this respect [8], but numerous
reasons are supported me to carry out this research again. First of all, I would like see
what had happened during the past eleven years. Because of this I presume that I can
observe some kind of a change, which I can record, whether if it is showing a positive or a
negative trend. Once I have done this, I would like to inspect the performance in the
international stage and its effects. These two have never been studied before. Therefore, my
research definitely provides some new, unknown information.