The Brand New Idea of Disposable Bioreactor Production in the Hungarian Laboratory Market (A Case Study for Exponential Marketing Strategy)

Abstract

The current study is presenting a strategically new idea of investigating in manufacturing locally a single-use disposable laboratory device with scalable and suitable technology on the research and development (R&D) laboratory market field in Hungary, where non-profit (universities, academic) – and for-profit (private research and contract labs, pharmaceutical laboratories) laboratories are equipped with well-known, international laboratory instruments and devices, except for consumables, which can be purchased directly from local producers, savings retail-chain transaction fee. Thus, those Hungarian manufacturers for small plastic and glass lab consumables have found the niches on the laboratory market to cover the general needs of local laboratories on a reasonable price. The paper mainly focus on the production plan of the implementation of manufacturing locally a microbiological and enzymatic as well as wastewater management for sustainable energy consumption, membrane bioreactor (MBR) lab equipment as the tool of biotechnology for the market. As technology innovation is the main driver on this closed, narrow scientific market, the best feasible plan must be connected to new innovative scientific approach, creating yet uncovered niche market, where brand new opportunities and possibilities are warmly welcomed to set unknown research directions. The implementation of the investment contains detailed production calculation as well as applies for funding supports partly. Besides presenting a brief overview of the most important aspects based on the efficiency of the use of EU development resources towards sustainable economic growth in research in the EU Member States, highlighting Hungary.