Marketing Practices of a Sportorganization – The marketing value of Falco – Vulcano KC Szombathely Basketball Team

Abstract

In this study I have been examining the marketing activity and value of the FalcoVulcano Energia KC. The team does not have a huge legacy or past considering the other teams in the league. The organization is going to be only 40 years old this season (Komodi 1999). Falco has been established in 1980 by „some fanatics”, for instance, György Gráczer and István Németh. Due to their enthusiasm, the organization is flourishing ever since. My aim is to introduce the Hungarian sport marketing status and within it, I would like to focus on the Falco Vulcano Energia KC men’s basketball team in the 2017th season in particular. A very similar study had been published in this respect [8], but numerous reasons are supported me to carry out this research again. First of all, I would like see what had happened during the past eleven years. Because of this I presume that I can observe some kind of a change, which I can record, whether if it is showing a positive or a negative trend. Once I have done this, I would like to inspect the performance in the international stage and its effects. These two have never been studied before. Therefore, my research definitely provides some new, unknown information.