FIKUSZ – Symposium for Young Researchers: Recent submissions
Now showing items 41-60 of 151
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The Impact of Using Social Media Marketing on Consumer-Brand Engagement Among Generation Z in China — An Empirical Study on Tiktok
(2022)This paper examines the impact of the five dimensions of social media marketing (SMM) activities on consumer brand engagement (CBE), and thus expands to the impact on brand awareness and brand image, as well as the ... -
The Impact of Social Media Influencers on Choosing Fast-Moving Consumer Goods Among Generation Z in China.
(2022)Social media influencers have become indispensable in today’s business. They have an influence on social media platforms and exert persuasive power over their followers. As Generation Z gradually represents a larger ... -
Employer Branding from the Perspective of a Growing Family Business
(2022)The problems of human resource management of SMEs are examined in this study. Imbalances between labour supply and demand are making it increasingly difficult for companies to find suitable labour. While large companies have ... -
A project-based evaluation of cryptocurrencies using the example of the Sand Dollar project
(2022)The greatest achievement of the 21st century is embodied in the advancing digitalisation efforts. Digitalisation is taking hold in all aspects of life and is also bringing significant relief to all economic actors. But ... -
Communication activities of tourism businesses in Szeklerland in a changing tourism environment
(2022)Changes in the tourism industry, such as the rise of digitalisation, the emergence of the new tourist and the spread of experience tourism, have created challenges to which tourism operators must respond. There has been ... -
Results upon two samples of university students on safety consciosness in smartphone usage
(2022)At the 2022 MEB conference I have shown my preliminary results from a research on safety consciousness in smartphone usage of university students. I have conducted research on a group of university students in spring ... -
Examination of innovation and effectiveness in the case of family businesses
(2022)The role of family businesses is significant in both the Hungarian and European Union economies. The issue of innovation is crucial for the survival and development of family businesses. For the development of family ... -
Dispute resolution in numbers - focusing on courts and consumers
(2022)The aim of the European Online Dispute Resolution (ODR) platform operated by the European Commission is to make online shopping safer and fairer by providing the possibility of high-quality dispute resolution. The purpose ... -
Explorative study of the quantum research groups in Hungary
(2022)According to the market forecast of P&S Intelligence (2020), the quantum computing market is supposed to surpass 65 000Million USD by 2030, hence is one of the most rapidly growing industries of the 21st century. In line ... -
Fake News Detection by Using Recurrent Neural Network
(2022)Along with the development of the Internet, social networks and different communication channels, people can get information quickly and easily. However, in addition to true and useful news, we must also receive false ... -
Missing values and NULL mark problems in relational databases
(2022)The relational approach of database management has developed a lot since its creation and also the SQL language. In spite of the fact that Codd the founding father of relational database management did a huge and nearly ... -
Assessment of the financial performance of companies included in the BET index of the Romanian stock market during the Covid-19 pandemic
(2022)In this paper, we intend to assess the impact of the Covid -19 pandemic on the Romanian stock market, by analyzing the financial performances of the main companies listed on the Bucharest Stock Exchange, more precisely ... -
Young people’s perception of inflation in Hungary
(2022)Inflation generally means the devaluation of money, which leads to a relative rise in prices. Nowadays inflation is a prevalent phenomenon, the causes of which include the Covid pandemic that broke out in 2020 and the ... -
Competitive analysis of textile industry in Pakistan
(2022)The primary goal of this essay is to research and evaluate the textile manufacturing companies in Pakistan's private sector in terms of their operational competitiveness. The subject research field will be examined using ... -
The most significant corporate challenges in the life of SME sector in the 21st century – Theoretical overview
(2022)The importance of small and medium-sized enterprises in economic life was widely recognized after the 1980s, when the focus shifted from large companies to smaller enterprises. From this period onwards, these economic ... -
Barriers to the Competitiveness of Beer Industry Suppliers in the Application of Industry 4.0 Solutions - Presentation of the Partial Results of an Empirical Research
(2020)The paper examines the attitudes of the supplier base Industry 4.0 solutions from the point of view of competitiveness in one of the markets of Hungarian agricultural products, the Hungarian food industry, including the ... -
Excessive Working Days for Shift Workers
(2020)Along with the needs of the manufacturing industry to increase the production volume, many industries rely heavily on shift work to optimize production. Even though the industry's need to survive is unstoppable, governments ... -
Sustainable Development Goals Implementation in Russia
(2020)The article presents an analysis of the UN sustainable development goals implementation, which in recent years have become the basic model for human development. They are an integral part of the modern world, their ... -
Home Office or Distant Work? - Conclusions of the Year 2020
(2020)The year of 2020 has brought significant changes in the lifes of people and the world of work. Many companies went bankrupt due to restrictions because of the virus situation or they were forced to decrease the working ... -
Workplace Selection Preferences of Electrical Engineering Students in Hungary – in View of Social Network Impact and Migration Potential
(2020)The interdisciplinary research explores the workplace selection preferences of Electrical Engineering (EE) students in eight Hungarian universities. The topic contributes to the overall discussion on career decision ...