FIKUSZ – Symposium for Young Researchers: Recent submissions
Now showing items 101-120 of 151
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Workplace Selection Preferences of Electrical Engineering Students of Hungarian Universities – Early Research Findings
(2019)The research explores the workplace selection preferences of Electrical Engineering (EE) students in Hungarian universities. The theoretical framework of the interdisciplinary research is guided by employer attractiveness, ... -
Decision-making Process of Prospective International Students: a Proposed Generic Complementary Model
(2019)The global education market is rapidly expanding and the number of students has increased significantly over the last years. Despite this positive development, German universities are affected by a high international ... -
Sports Sector in Focus Changes in the Economic Data of Sports Organizations
(2019)Hungarian sports funding has undergone significant changes in the past decade, and the sector, previously struggling with a lack of resources, has become a state- sponsored strand. The study presents the differences ... -
Innovation in the Rural Development with Hungarian Examples
(2019)Several studies have examined the relationship between innovation and economic development and found that there is a link between the two. Rural areas are typically agricultural-centered, but that does not mean that there ... -
The Entrepreneurial Willingness of IT Professionals
(2019)Work as an IT professional comes with unique circumstances, especially with proper language skills. Labor shortage, dozens of specializations, borderless opportunities, appreciation can characterize the life of a ... -
Connections Between Basic Infrastructure and Industrial Commons in Hungary
(2019)Pisano and Shih have written about the „industrial commons” for the first time in 2012. It means a critical mass of buyers, suppliers, competitors, infrastructure, educated workforce and universities and other educational ... -
CSR Activities of Tunisian Eco-Labeled Hotels
(2019)The purpose of this study is to compare the CSR content on hotel websites and in guest reviews. Our research results outline the difference between the CSR activity hotels and the real consumer experience, so called ... -
Leave or Stay? School Leaving Problems
(2019)In Hungary, school leaving is a huge problem. It is not unusual to measure about 50 percent dropout rate, which is higher than Europe’s average, so I started studying this incidence’s background. We already know that the ... -
New Product Pricing Strategy: Skimming Vs. Penetration
(2019)Adopting a pricing strategy becomes crucial in the current high-competitive environment. Many pricing strategies were developed as a response to the market’s needs. Skimming pricing strategy and penetration pricing ... -
Surveying IT threats for server of small business in real-environment with honeypot
(2018)The cybercrimes are more and more popular nowadays and not just against the corporations, and the small businesses are vulnerable against the attack too. Most of the small businesses use IT tools, as they have websites, ... -
HUNLYWOOD – comparison of EU cinematography focusing on Hungarian and Latvian film industry
(2018)Film-making is considered as an art and a whole industry at the same time. A national movie is a cultural relic which can represent a whole nation. Filmmaking is one of the most important art forms, also a tool for ... -
An exploration of sensory marketing in fast- fashion retailing
(2018)Human senses, such as sight, hearing, smell, touch and taste, consciously or unconsciously influence emotions. These effects, in conjunction with individual experiences, may have favorable or even negative impacts on ... -
A Game and an Experiment
(2018)The authors created an economic experiment, which later was gamified. The aim of the experiment was to measure the causes and motives of tax evasion. The multiplayer decision game identifies factors which can influence ... -
Sustainable development in reflection of the laboratory market
(2018)The purpose of this study is to present a brief analysis of the most important aspects based on the R&D sector’s activities, targets and background. Furthermore, the efficiency of the use of Hungarian and EU development ... -
An American dream
(2018)This study deals with the analyze of manufacturing process of a food packaging material multinational producer company. The case study analyzes the human resources as one of the most important manufacturing management ... -
Apple crisis versus Karinthy’ six steps
(2018)For many years it has been a problem for apple farmers in Szabolcs to sell their fruits at a reasonable market price. Will the Hungarian apple disappear from the market or is there a way back? The question may arise: how ... -
The analysis of the health care market development in Poland – its directions and threats
(2018)The health care system is an important part of the economy of each country. The limited availability of resources (including financial) and unlimited health needs result in a permanent conflict. The aim of the paper is ... -
Complex performance matrix revisited
(2018)The aim of this study is to revisit the fundamentals and the practical usability of the Complex Performance Matrix (CPM). The CPM was established as a straightforward evaluation tool that offers comprehensive overview ... -
A comprehensive analysis of generation-specific characteristics of investments to increase the level of employment
(2018)The theoretical background of this study has three main bases: the service aspect approach of investments, the current challenges for generational marketing and employment. Among the investments, in the study we were ... -
Opportunities and Challenges for the Marketing of Organic Products in Szeklerland
(2018)At present, the demand for organic products in the Szekler region is very low, partly because of the high price of products on the market, and the lack of knowledge about these products on the other hand. Based on ...