Now showing items 21-40 of 140

    • Promoting the internationalization of SMEs through clusters 

      Shindarova, Krasimira (2020)
      Internationalization has become increasingly important forthe competitiveness of enterprises ofall sizes. With limited time or capacity, lack of financial or human resources,certain opportunities or potential partners, ...
    • Digital Divide: A Technological Generation Gap 

      Pásztor, Judit; Bak, Gerda (2020)
      Generation Z and Millenials grew up in our digitalized world. Due to their increased digital expertise, compared to the rest of the population, they use digital technology as an integral part of their lives. Technology ...
    • Individual decisions during the coronavirus 

      Madarász, Nikolett; Pásztor, Barnabás; Lazányi, Kornélia (2020)
      With the outbreak of the coronavirus, society is facing unprecedented challenges. As a result, significant economic, social and environmental changes are taking place, making it increasingly important to make the right ...
    • Focus on internal stakeholders in Hungarian SMEs 

      Lazányi, Kornélia; Amoah, John (2020)
      Corporate Social Responsibility is a broad concept depicting organisational relation towards internal and external stakeholders; however, most companies emphasize the external market and even the environmental aspect ...
    • Better online? Efficiency of e-learning courses 

      Kondás, Vivien; Szikora, Petér (2020)
      The Generation Z is already living on the Internet, so it is likely that web learning is preferred over traditional classroom courses. E-learning courses can be a solution, because their purpose is to improve the quality ...
    • The relationship between the market and cultivation in Europe from the point of view of organic farming 

      Gyarmati, Gábor (2020)
      Our first thought may be that where the production side of organic farming has a strong background, there are also strong markets. However, if we look deeper into the issue, we can see that this is only true in some ...
    • SEO Based Analysis of Online Grocery Stores During COVID Lockdown 

      Deák, Zsuzsanna (2020)
      The coronavirus epidemic forced consumers to purchase their basic food supplies online, which accelerated the penetration of e-grocery store services in Hungary. The survival of online grocery stores depends on how long ...
    • Exploring factors affecting profitability in SME: Evidence from Albania 

      Barbullushi, Erjole; Kiri, Nevila (2020)
      Companies who operate in bank based financial system countries tend to be more sensitive to working capital management. In this context working capital takes a special attention from academic point of view and economic ...
    • Professional Technical Evaluation of Workers for their Incorporation in the Industry 4.0 

      Zaremba, Jaroslav; Kurdel, Pavol (2019)
      At present the global and economically volatile world there is a set new requirements for the acquisition of new workers who are able to share professionally skilled work for progressive European manufacturing companies. ...
    • Facebook use for academic purposes 

      Vasković, Sandra; Arsić, Sanela; Stevanović, Slavica; Nikolić, Djordje; Milošević, Isidora (2019)
      Social networks are one of the essential factors that impact the creation of an individual’s social environment. Facebook is especially popular among young people, and they use it, not only for entertainment, but for ...
    • Analyzing Consumer Preferences for Honey: Empirical Evidence from Albania 

      Thoma, Ledia; Kokthi, Elena (2019)
      The honey sector in Albania has experienced significant changes since the transition to a market economy, and the daily per capita consumption of natural honey is now among the highest in the Mediterranean area. A variety ...
    • Innovativeness in higher education organizations 

      Potocan, Vojko; Zlatanović, Dejana (2019)
      The main purpose of this paper is to highlight the role of innovativeness in higher education organizations. Innovativeness has been recognized as an important driver of organizational success in business organizations, ...
    • Who has the strongest brand? The position of the Visegrád Four in country brand rankings 

      Papp-Váry, Árpád; Farkas, Máté (2019)
      Global brand rankings measuring the strength and value of various brands are popular in the world of products and services. Brands such as Apple, Google, Amazon, Microsoft or Coca-Cola usually top these lists. Similar ...
    • “Success is not final, failure is not fatal” – What can we learn from the fashion industry? 

      Piricz, Noémi (2019)
      The fashion industry has become an unavoidable factor in people's everyday lives by the 21st century; even affecting the lives of consumers who do not consider themselves "fashionable". During the 2008 crisis, one of the ...
    • Succes Factors of CRM projects 

      Panyi, Mihály; Reicher, Regina Zsuzsánna (2019)
      The aim of this article is to gather all of necessary steps and stages to reach best effort by these special system implementations. Customer Relationship Management (CRM) systems have been established with high excpectations ...
    • Country branding as a special type of place branding – An overview of the related terminology 

      Papp-Váry, Árpád (2019)
      Country branding has become a ‘hot topic’ in the last two decades, and country image centers, country brand councils were set up all over Europe simultaneously. While the practice of the field is quite developed, its ...
    • Examination of the Current Higher Educational System at the Industry 4.0 Among Students 

      Padi, Amanor Moses; Benedek, Andrea (2019)
      Background. The Industry 4.0 is no longer fiction, it is reality nowadays. Although in recent years several measures, government activities, projects and increased R&D resources have motivated and assisted companies in ...
    • The Analysis of Cluster Development in the Republic of Serbia 

      Marinović Matović, Ivana (2019)
      Cluster, as a form of SMEs association that drives innovation, productivity and competitiveness through collaboration with educational research institutions and the public sector, is a tool for achieving economic growth ...
    • Hungary's role in developing autonomous cars 

      Madarász, Nikolett; Szikora, Péter (2019)
      In recent years, the topic of self-driving cars has become very popular. This innovation will have a great impact on many areas of our lives, and will cause a lot of changes just like the human presence will not be ...
    • Leadership and Decision-Making. And What is Behind Them 

      Kohlhoffer-Mizser, Csilla (2019)
      The purpose of this paper is to examine the relationship between leadership decision-making and resolution of conflict. The aim of the study is to provide a comprehensive literature review of managerial decision-making ...