Storytelling as a marketing communication tool New Trends in Sports Marketing example Hungarian Basketball Champion - FALCO KC

Tóth, Dávid Zoltán; Farkas, Márton; Csárdi, Csenge; Dancs, Henriette

Author	Tóth, Dávid Zoltán
Author	Farkas, Márton
Author	Csárdi, Csenge
Author	Dancs, Henriette
xmlui.dri2xhtml.METS-1.0.item-date-accessioned	2023-12-08T10:11:50Z
xmlui.dri2xhtml.METS-1.0.item-date-available	2023-12-08T10:11:50Z
xmlui.dri2xhtml.METS-1.0.item-date-issued	2023
xmlui.dri2xhtml.METS-1.0.item-identifier-uri	http://hdl.handle.net/20.500.14044/25311
dc.format	PDF	hu_HU
xmlui.dri2xhtml.METS-1.0.item-language	en	hu_HU
Title	Storytelling as a marketing communication tool New Trends in Sports Marketing example Hungarian Basketball Champion - FALCO KC	hu_HU
xmlui.dri2xhtml.METS-1.0.item-rights-access	Open access	hu_HU
xmlui.dri2xhtml.METS-1.0.item-rights	Óbudai Egyetem	hu_HU
xmlui.dri2xhtml.METS-1.0.item-other-conferenceDate	Budapest	hu_HU
xmlui.dri2xhtml.METS-1.0.item-other-containerPublisherPlace	Budapest	hu_HU
xmlui.dri2xhtml.METS-1.0.item-publisher-department	Keleti Faculty of Business and Management	hu_HU
xmlui.dri2xhtml.METS-1.0.item-publisher-university	Óbudai Egyetem	hu_HU
xmlui.dri2xhtml.METS-1.0.item-subject-area	Társadalomtudományok - gazdálkodás- és szervezéstudományok	hu_HU
xmlui.dri2xhtml.METS-1.0.item-subject-oszkar	marketing	hu_HU
xmlui.dri2xhtml.METS-1.0.item-subject-oszkar	communication	hu_HU
xmlui.dri2xhtml.METS-1.0.item-subject-oszkar	marketing communication	hu_HU
xmlui.dri2xhtml.METS-1.0.item-subject-oszkar	Hungarian Basketball Champion	hu_HU
xmlui.dri2xhtml.METS-1.0.item-type-type	Konferenciaközlemény	hu_HU
xmlui.dri2xhtml.METS-1.0.item-other-containerTitle	21st International Conference on Management, Enterprise, Benchmarking. Proceedings 2 MEB — 21st International Conference on Management, Enterprise, Benchmarking. Proceedings	hu_HU
local.tempfieldCollections	Könyvrészletek	hu_HU
xmlui.dri2xhtml.METS-1.0.item-description-version	Kiadói változat	hu_HU
xmlui.dri2xhtml.METS-1.0.item-format-page	11	hu_HU
xmlui.dri2xhtml.METS-1.0.item-other-conferenceTitle	MEB — 21st International Conference on Management, Enterprise, Benchmarking	hu_HU
xmlui.dri2xhtml.METS-1.0.item-other-containerIdentifierIsbn	978-963-449-322-8	hu_HU
xmlui.dri2xhtml.METS-1.0.item-other-containerPeriodicalYear	2023	hu_HU
xmlui.dri2xhtml.METS-1.0.item-other-containerPublisher	Óbudai Egyetem	hu_HU
xmlui.dri2xhtml.METS-1.0.item-other-containerPublisherPlace	Budapest	hu_HU

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