Storytelling as a marketing communication tool New Trends in Sports Marketing example Hungarian Basketball Champion - FALCO KC

Thumbnail
View/Open
Metadata
Show full item record
URI
http://hdl.handle.net/20.500.14044/25311
Collections
Title
Storytelling as a marketing communication tool New Trends in Sports Marketing example Hungarian Basketball Champion - FALCO KC
Author
Tóth, Dávid Zoltán
Farkas, Márton
Csárdi, Csenge
Dancs, Henriette
xmlui.dri2xhtml.METS-1.0.item-date-issued
2023
xmlui.dri2xhtml.METS-1.0.item-rights-access
Open access
xmlui.dri2xhtml.METS-1.0.item-other-conferenceTitle
MEB — 21st International Conference on Management, Enterprise, Benchmarking
xmlui.dri2xhtml.METS-1.0.item-other-conferenceDate
Budapest
xmlui.dri2xhtml.METS-1.0.item-language
en
xmlui.dri2xhtml.METS-1.0.item-format-page
11
xmlui.dri2xhtml.METS-1.0.item-subject-oszkar
marketing, communication, marketing communication, Hungarian Basketball Champion
xmlui.dri2xhtml.METS-1.0.item-description-version
Kiadói változat
xmlui.dri2xhtml.METS-1.0.item-other-containerTitle
21st International Conference on Management, Enterprise, Benchmarking. Proceedings 2 MEB — 21st International Conference on Management, Enterprise, Benchmarking. Proceedings
xmlui.dri2xhtml.METS-1.0.item-other-containerPeriodicalYear
2023
xmlui.dri2xhtml.METS-1.0.item-other-containerIdentifierIsbn
978-963-449-322-8
xmlui.dri2xhtml.METS-1.0.item-type-type
Konferenciaközlemény
xmlui.dri2xhtml.METS-1.0.item-subject-area
Társadalomtudományok - gazdálkodás- és szervezéstudományok
xmlui.dri2xhtml.METS-1.0.item-publisher-university
Óbudai Egyetem
xmlui.dri2xhtml.METS-1.0.item-publisher-department
Keleti Faculty of Business and Management