8. Konferenciaközlemények: Recent submissions
Now showing items 621-640 of 1547
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Insight into the Theoratical Background of the Role of Social Media in SME Sector
(2019)The aim of the article is to provide an insight into the theoretical background of the role of social media in SME marketing strategy. The significance of our topic is that social media has been greatly appreciated, ... -
Entrepreneurs and Small Businesses: International Expansion Strategies
(2019)In today's global economy, many entrepreneurs, small and medium enterprises are opting for an international expansion strategy as a key component of their growth strategy. International market offers far greater business ... -
Better Online? Efficiency of E-learning Courses
(2019)The Z generation, which makes up most of the university's students, is already living on the Internet. They shop, live their social life online and their daily tasks are also managed through the net, so it is likely that ... -
Challenges and Lessons Learned in Alternative Dispute Resolution
(2019)Currently, conflict management in Hungary is an activity that can be conceptually linked to alternative dispute resolution. One of the options for alternative dispute resolution is mediation. Mediation is an activity in ... -
Alternative Dispute Resolution in Hungary and in Spain. Are Conflicts Expensive for Us?
(2019)The warnings of encouraging litigation seem to have fallen into deaf ears, as the number of incoming cases to courts are still on the rise. Nonetheless, to address disputes, there are also increasing numbers of mediation ... -
Workplace Selection Preferences of Electrical Engineering Students of Hungarian Universities – Early Research Findings
(2019)The research explores the workplace selection preferences of Electrical Engineering (EE) students in Hungarian universities. The theoretical framework of the interdisciplinary research is guided by employer attractiveness, ... -
Decision-making Process of Prospective International Students: a Proposed Generic Complementary Model
(2019)The global education market is rapidly expanding and the number of students has increased significantly over the last years. Despite this positive development, German universities are affected by a high international ... -
Sports Sector in Focus Changes in the Economic Data of Sports Organizations
(2019)Hungarian sports funding has undergone significant changes in the past decade, and the sector, previously struggling with a lack of resources, has become a state- sponsored strand. The study presents the differences ... -
Innovation in the Rural Development with Hungarian Examples
(2019)Several studies have examined the relationship between innovation and economic development and found that there is a link between the two. Rural areas are typically agricultural-centered, but that does not mean that there ... -
The Entrepreneurial Willingness of IT Professionals
(2019)Work as an IT professional comes with unique circumstances, especially with proper language skills. Labor shortage, dozens of specializations, borderless opportunities, appreciation can characterize the life of a ... -
Connections Between Basic Infrastructure and Industrial Commons in Hungary
(2019)Pisano and Shih have written about the „industrial commons” for the first time in 2012. It means a critical mass of buyers, suppliers, competitors, infrastructure, educated workforce and universities and other educational ... -
CSR Activities of Tunisian Eco-Labeled Hotels
(2019)The purpose of this study is to compare the CSR content on hotel websites and in guest reviews. Our research results outline the difference between the CSR activity hotels and the real consumer experience, so called ... -
Leave or Stay? School Leaving Problems
(2019)In Hungary, school leaving is a huge problem. It is not unusual to measure about 50 percent dropout rate, which is higher than Europe’s average, so I started studying this incidence’s background. We already know that the ... -
New Product Pricing Strategy: Skimming Vs. Penetration
(2019)Adopting a pricing strategy becomes crucial in the current high-competitive environment. Many pricing strategies were developed as a response to the market’s needs. Skimming pricing strategy and penetration pricing ... -
Professional Technical Evaluation of Workers for their Incorporation in the Industry 4.0
(2019)At present the global and economically volatile world there is a set new requirements for the acquisition of new workers who are able to share professionally skilled work for progressive European manufacturing companies. ... -
Facebook use for academic purposes
(2019)Social networks are one of the essential factors that impact the creation of an individual’s social environment. Facebook is especially popular among young people, and they use it, not only for entertainment, but for ... -
Analyzing Consumer Preferences for Honey: Empirical Evidence from Albania
(2019)The honey sector in Albania has experienced significant changes since the transition to a market economy, and the daily per capita consumption of natural honey is now among the highest in the Mediterranean area. A variety ... -
Innovativeness in higher education organizations
(2019)The main purpose of this paper is to highlight the role of innovativeness in higher education organizations. Innovativeness has been recognized as an important driver of organizational success in business organizations, ... -
Humanoid robot communication
(2018)This article gives you a insight of how it works to speak with a humanoid robot. And how the speech recognition works in those machines. I am going to show the limits of those technologies. -
Who has the strongest brand? The position of the Visegrád Four in country brand rankings
(2019)Global brand rankings measuring the strength and value of various brands are popular in the world of products and services. Brands such as Apple, Google, Amazon, Microsoft or Coca-Cola usually top these lists. Similar ...