Óbudai Egyetem Digitális Archívum: Nemrég beküldött
Találatok megtekintése: 4561-4580 összesen: 28162
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The Impact of Using Social Media Marketing on Consumer-Brand Engagement Among Generation Z in China — An Empirical Study on Tiktok
(2022)This paper examines the impact of the five dimensions of social media marketing (SMM) activities on consumer brand engagement (CBE), and thus expands to the impact on brand awareness and brand image, as well as the ... -
Gazdálkodás és örökségvédelem
(2011) -
The Impact of Social Media Influencers on Choosing Fast-Moving Consumer Goods Among Generation Z in China.
(2022)Social media influencers have become indispensable in today’s business. They have an influence on social media platforms and exert persuasive power over their followers. As Generation Z gradually represents a larger ... -
Ipari célú GPS vevő vizsgálata
(2010) -
FIKUSZ '22 Symposium for young researchers
(2022)Given the popularity of non-human social media influencers, this study aims to analyze specifically pet influencers. Previous studies have analyzed how social media influencers affect consumers’ purchase behavior. However, ... -
Villamosenergia-rendszerek aktuális kiberbiztonsága
(2024)Kiépítettünk magunknak egy olyan infrastruktúra rendszert, amely a mindennapi életünket támogatja, komfortosabbá teszi, azonban ezek a rendszerek szinte teljes mértékben az informatikai rendszerekre támaszkodnak. ... -
Employer Branding from the Perspective of a Growing Family Business
(2022)The problems of human resource management of SMEs are examined in this study. Imbalances between labour supply and demand are making it increasingly difficult for companies to find suitable labour. While large companies have ...