In the need to keep up with rapid innovations individuals and enterprises are urged to connect to the
largest global computer network comprised of billions of interconnected devices, servers, and the
underlying infrastructure. Most people are aware of the fact that the digital world has a significant
environmental impact. This awareness drive the efforts of companies and organisations to make a good
impression in this aspect as well. The World Wide Web Consortium recently introduced Web
Sustainability Guidelines to make web products and services more sustainable. Efficiency indices were
created and standardised to quantify data centre's total power effectiveness. It has a high marketing
value wether the infrastructure runs on clean energy. Stakeholders of the internet seem to be willing to
take efforts towards the usual goals of environmental awareness. The the concept of sustainability is
multifaceted and so is digital media's sphere of influence. The UN sustainable development goals may
provide a comprehensive framework for evaluation, the supportin institutions generally look positively
on the impact of digitization and digital media regarding society and economy. Although sustainability
has a wider scope than just the environment, putting prosperity and people before the planet would be
a backward step. This study aims to highlight crucial aspects and trends that may direct ICT
developments, including digital media, towards a more sustainable future.
