Promotion of dual training form and its' tools at a large company

Abstract

The theoretical goal of our thesis was to popularize the dual training form and support the need of a dual brand within the company, based on the research we have prepared, and to make a proposal for its practical implementation. In connection with the dual brand, we have set up several hypotheses, which were verified in the thesis. For example, that the students who are working at the company would have a need to create such a brand and would be happy to show their belonging to the company by wearing a dual uniform. To prove our hypotheses, we have prepared a market research questionnaire, the target group of which was dual students currently working at the company. After evaluating the answers to the questionnaire, we have verified our assumptions with the help of statistical calculations. After the need became clear, we have gathered information about the possibility of physical implementation. Our research achieved its goal, because according to the students' opinion, it is necessary to create such an image at the company. At the end of our thesis, based on the results of the research, as the first step of practical implementation, we have prepared a couple of plans for the dual uniform.