A magyar mezőgazdasági termelők értékesítési csatornái

Abstract

The food sector is a market segment, where the effects of time-based competition are strongly felt, and where the big fish is not eating the small fish, but the fast one devours the small ones. Supply chains in the agricultural sector are also strongly characterized by the so-called whiplash effect, where each market event effects the producers the most. What is more, the relation of the producer and the consumer is usually influenced by a third party, an intermediary that shapes the rules of the exchange. Hence the producers are even more disadvantaged. The aim of present study is to investigate, what channels the actors of the Hungarian agricultural sector utilise to sell their products what degree of supply-chain integration they would like to exploit. Based on a representative survey involving 435 farmers, we can conclude, that size really matters when it comes to market access and intermediaries. However, each product has its own specifics as well when it comes to sales channels.