In our study, we analyze the entrepreneurial
motivations of women entrepreneurs, with particular emphasis
on the internal drivers that go beyond traditional financial
objectives. Women entrepreneurs make a significant
contribution to economic variety, as they often operate in sectors
that differ from those dominated by men. Our research focused
on the factors that encourage women to start their own
businesses, and on the role played by self-fulfillment, flexible
working hours, and the desire to achieve work life balance.
Applying a quantitative method, we conducted a
questionnaire survey in March 2025, which respondents
completed online voluntarily and anonymously. A total of 76
active women entrepreneurs filled in the questionnaire. The
main hypothesis of our investigation was that self-fulfillment
and freedom in time management play a key role in the
motivation of women entrepreneurs. Our results show that
women entrepreneurs often choose business activities that align
with their personal values and life situations, while also
providing opportunities to express their creativity.
Our research contributes to a deeper understanding of
entrepreneurial types among women and highlights that the
motivations of women entrepreneurs are diverse, unique, and
often closely intertwined with their personal circumstances and
social roles.
