The Role of Advanced Technologies on E- Commerce Sales During (Covid-19) Pandemic Time

Abstract

Thanks to the appearance of the Internet and the ongoing digitalization of

modern life, today, consumers from all world have a need to use electronic commerce (E- commerce). Nowadays, especially due to the emergence of the COVID-19 pandemic that

led to limited human activities, there is a need to clarify how enterprises can find new opportunities in the digital business environment. Hence, the purpose of this study is to examine how using of advanced information and communication technologies (ICT) impact sales which realise through e-commerce in enterprises in the EU countries. This research is based upon quantitative from the Eurostat database for 2020 data. The analysis has involved the enterprises which achieved at least 1% turnover with e-commerce sales. The results obtained using the Multiple Linear Regression (MLR) indicates that cloud computing services the most contribute to e-commerce in COVID-19 time.