Focus on internal stakeholders in Hungarian SMEs

Abstract

Corporate Social Responsibility is a broad concept depicting organisational relation towards internal and external stakeholders; however, most companies emphasize the external market and even the environmental aspect more than their own personnel and their wellbeing. Since SMEs are the backbone of most countries’ economy, it is important to analyse their behaviour regarding their internal stakeholders. Present paper introduces the problem of staffing and personnel management of SMEs based on relevant international literature. In addition, it provides a picture about the Hungarian situation on the basis of a sample of 118 SMEs. In line with the data presented in the paper, managers of SMEs also focus on the market environment more than on their colleagues. However, the behaviour strongly depends on the size and characteristics of the company, as well as the features of their leaders.