SEO Based Analysis of Online Grocery Stores During COVID Lockdown

Abstract

The coronavirus epidemic forced consumers to purchase their basic food supplies online, which accelerated the penetration of e-grocery store services in Hungary. The survival of online grocery stores depends on how long the pandemic will last and how well they manage to meet growing demands.This study takes a closer look at the developments of e-grocery providers between March and May of the COVID-19 lockdown period through analising their online presence.