This study examines the psychological and emotional factors influencing AI
adoption in Hungarian businesses, with a focus on trust, transparency, and user
engagement. It highlights the strong connection between AI literacy and trust, emphasizing
the role of clear communication, ethical safeguards, and intuitive design in fostering
confidence and reducing resistance. Key challenges include fear of job loss, uncertainty in
AI decision making, and ethical concerns. The study proposes practical solutions such as
UI transparency, targeted training, and regulatory support to promote AI acceptance. A
key contribution is the interdisciplinary approach, integrating business psychology with AI
adoption strategies. This perspective underscores the importance of psychological
readiness alongside technological advancements. Businesses should prioritize clear AI
communication, user-friendly interfaces, and continuous training. Decisionmakers should
focus on human cognitive and psychological aspects and transparency. Aligning
technology with governance and education will ensure responsible AI adoption and long-
term success.
