Making marketing strategy and integrated marketing communication in the service market

Author	Popovics, Anett
Author	Saary, Reka
xmlui.dri2xhtml.METS-1.0.item-date-accessioned	2025-07-23T07:35:48Z
xmlui.dri2xhtml.METS-1.0.item-date-available	2025-07-23T07:35:48Z
xmlui.dri2xhtml.METS-1.0.item-date-issued	2018-11-30
xmlui.dri2xhtml.METS-1.0.item-identifier-uri	http://hdl.handle.net/20.500.14044/31108
dc.format	pdf	hu_HU
xmlui.dri2xhtml.METS-1.0.item-language	en	hu_HU
dc.subject	marketingstratégia, integrált marketingkommunikáció, szolgáltatási piac	hu_HU
Title	Making marketing strategy and integrated marketing communication in the service market	hu_HU
xmlui.dri2xhtml.METS-1.0.item-rights-access	Open access	hu_HU
xmlui.dri2xhtml.METS-1.0.item-rights	Óbudai Egyetem	hu_HU
xmlui.dri2xhtml.METS-1.0.item-local-dateDefence	2018
xmlui.dri2xhtml.METS-1.0.item-other-containerPublisherPlace	Budapest	hu_HU
xmlui.dri2xhtml.METS-1.0.item-publisher-faculty	Keleti Károly Gazdasági Kar	hu_HU
xmlui.dri2xhtml.METS-1.0.item-publisher-university	Óbudai Egyetem	hu_HU
xmlui.dri2xhtml.METS-1.0.item-subject-area	Társadalomtudományok - gazdálkodás- és szervezéstudományok	hu_HU
xmlui.dri2xhtml.METS-1.0.item-type-type	TDK dolgozat	hu_HU
local.tempfieldCollections	Hallgatói dolgozatok	hu_HU
xmlui.dri2xhtml.METS-1.0.item-format-page	11	hu_HU
local.consultantName	., .