Sharing economy and mobile applications – acceptance and usage

Abstract

This study investigates the impact of mobile applications on the sharing economy and consumer attitudes towards environmentally conscious practices. Utilising a structured questionnaire distributed via Google Forms, data was collected from 160 respondents between October and November 2023. The findings reveal a significant awareness of various mobile applications aimed at promoting sustainability, with Vinted, MOL Bubi, and Munch being the most recognised amongst users. Despite a self-reported inclination towards environmental consciousness, the study indicates a disconnect between awareness and actual usage of these applications. The results suggest that factors such as limited availability, lack of promotion, and personal preferences significantly influence the adoption of sharing economy services. Future research is recommended to expand the dataset and explore additional applications to gain a more nuanced understanding of consumer behaviour in this evolving economic landscape. This paper contributes to the discourse on the sharing economy by highlighting the challenges and opportunities presented by mobile technology in fostering sustainable practices.