Generational and Regional Differences in Job Choice Preferences and Motivations

Abstract

Generational differences can be a source of many conflicts, even in the workplace. We believe that intergenerational cooperation can be effectively achieved and encouraged in a workplace if the generations understand and accept each other and have the empathy to accept differences. This requires an appropriate educational programme and the right corporate culture. In this paper, we present part of the results of our primary research on young people in China. The main objective of the research was to analyse how generational differences are perceived by young people in the workplace and how to increase the effectiveness of cooperation while respecting differences.