http://hdl.handle.net/20.500.14044/36421 Mon, 27 Jul 2026 22:19:55 GMT 2026-07-27T22:19:55Z http://hdl.handle.net/20.500.14044/25979 Importance of Integrating HR Analytics to Measure Employee Learning and Development: A Descriptive Study towards Human Return on Investment Parameswaran, Hima In the strategic management of Human Resources (HR), the portrayal of employees as human assets has significant inferences as it highlights the human investment perspective in firms. It necessitates an appropriate and integrated approach to managing the workforce with the organization’s strategy. However, it needs the best HR practices and metrics to identify the effectiveness of productivity, profit, growth, and innovation. This involves dilemmas related to the investment in the workforce. Accordingly, this study helps to identify the significance of integrating HR analytics to measure employee learning and development in a selected University in the United Arab Emirates. A questionnaire was developed based on the intensive literature review. The primary data was collected by interviewing employees from different strata. The collected data was analyzed by descriptive statistics and tested the crafted hypotheses through a Confirmatory Factor analysis (CFA). The results prove the significance of HR analytics in employee development toward organizational effectiveness. Organizations that invest in their talent force are more attractive to prospective employees and can retain the best talents for firms’ future growth and stability. Well-trained employees increase a competitive advantage to firms in the marketplace and ensure a Return On Investment (ROI). Hence, this study can be a roadmap to determine the actual “value” of each employee. Valuation of human assets has a high impact on performance, compensation, career development, and retention strategies in firms. Future studies can be concentrated on these areas. Mon, 01 Jan 2024 00:00:00 GMT http://hdl.handle.net/20.500.14044/25979 2024-01-01T00:00:00Z http://hdl.handle.net/20.500.14044/25978 Developing SME personnel competence in strategic business sustainability Sivén, Suvi; Sirkiä, Jukka; Tuominen, Terhi The importance of social and economic responsibility for SMEs' strategic business has increased since the EU CSRD (Corporate Sustainability Reporting Directive) entered into force in 2023. Due to the stakeholders´ demand, SMEs are forced to react and strengthen personnel sustainability competence as a part of their strategic and economic management. This paper aims to grasp how Universities of Applied Sciences can support SMEs' need to increase their personnel sustainability competence to apply stakeholders’ demands by distance learning ability. This paper is based on findings in the project Green Responsibility and response to the conclusions of the project Strengthening Responsibility and Business Competence for the Personnel of SMEs and Startups. Consequently, we present the importance of strategic business responsibility for SME personnel, which can be strengthened by distance learning and, e.g., gaining a competitive advantage. Mon, 01 Jan 2024 00:00:00 GMT http://hdl.handle.net/20.500.14044/25978 2024-01-01T00:00:00Z http://hdl.handle.net/20.500.14044/25977 The Loyalty Ladder: A Quantitative Exploration of Satisfaction and Commitment in Building Brand Loyalty Tick, Andrea; Zaffar, Shan; Alsaif, Mohammed; Sleman, Ali Understanding the factors influencing customer loyalty is crucial for businesses to thrive in today's competitive landscape. This study investigates the impact of brand personality and satisfaction on customer commitment and loyalty. Highlighting the crucial role of customers, the research emphasizes the importance of quality products, service, and brand policies in fostering positive brand perception. While existing research suggests a link between a strong brand and customer loyalty, this study examines the specific influence of brand personality and satisfaction on commitment, acting as a mediator between these factors and loyalty. Through a quantitative study, the research explores the relationships between brand satisfaction, personality, relationship commitment, and loyalty. The findings reveal a moderate positive association between brand satisfaction and loyalty, signifying that satisfied customers are more likely to be loyal. However, brand personality did not exhibit a significant relationship with either satisfaction or commitment. These findings suggest that building strong customer relationships through satisfaction is a key driver of loyalty, while brand personality may require further investigation to understand its specific role in this context. Mon, 01 Jan 2024 00:00:00 GMT http://hdl.handle.net/20.500.14044/25977 2024-01-01T00:00:00Z http://hdl.handle.net/20.500.14044/25974 Navigating Finance: Exploring Student Financial Literacy and Decision-Making in 2023 Gelrot, Nikita; Shamieva, Aigerim; Osuna, Elizabeth Sánchez; Abdallah, Robin; Tick, Andrea Financial literacy has emerged as a critical skill for students in the modern world. This study investigates the financial knowledge, behavior, and attitudes of students across various countries in 2023. The research employs a quantitative approach to analyze students' financial awareness, attitudes, and knowledge regardless of the source of their financial resources. Additionally, demographic information like social status and academic achievements is considered. The findings reveal a positive association between financial literacy and active financial behavior and decision-making. Students who acknowledge their 170 limitations in financial knowledge (e.g. lack of confidence in managing their finances) demonstrate a willingness to seek guidance from financial advisors or pursue financial education opportunities. Furthermore, students with access to financial assistance exhibit higher levels of financial literacy, as evidenced by their proclivity towards saving, emergency fund creation, and retirement planning. This study highlights the need to address identified weaknesses in students' financial literacy. The results underscore the significance of both general financial literacy and personal financial education, particularly in higher education settings. Ultimately, the research emphasizes the importance of implementing initiatives to enhance financial literacy education for students globally. Mon, 01 Jan 2024 00:00:00 GMT http://hdl.handle.net/20.500.14044/25974 2024-01-01T00:00:00Z