http://hdl.handle.net/20.500.14044/33590 2026-07-26T02:53:24Z http://hdl.handle.net/20.500.14044/33964 Diversity of stakeholder perception – Snapshot of family and non-family companies Wimmer, Ágnes; Matolay, Réka Fehér-Polgár, Pál In this paper, we report about the first findings of the most recent round of the “In Global Competition” research programme with a focus on differences and similarities of businesses with and without family ownership and management. We explore their perception of and attitude toward various stakeholder groups. Our sample is populated with more than 200 companies operating in Hungary, out of which more than 50 businesses are in family ownership and management. Small and medium-sized businesses have often been seen as firms that pursue a special responsibility towards their employees and local communities, two main directions of their local embeddedness. We are providing our current snapshot suggesting a change in this regard. 2020-01-01T00:00:00Z http://hdl.handle.net/20.500.14044/33962 Marketing Practices of a Sportorganization – The marketing value of Falco – Vulcano KC Szombathely Basketball Team Tóth, Dávid Zoltán Fehér-Polgár, Pál In this study I have been examining the marketing activity and value of the Falco- Vulcano Energia KC. The team does not have a huge legacy or past considering the other teams in the league. The organization is going to be only 40 years old this season (Komodi 1999). Falco has been established in 1980 by „some fanatics”, for instance, György Gráczer and István Németh. Due to their enthusiasm, the organization is flourishing ever since. My aim is to introduce the Hungarian sport marketing status and within it, I would like to focus on the Falco Vulcano Energia KC men’s basketball team in the 2017th season in particular. A very similar study had been published in this respect [8], but numerous reasons are supported me to carry out this research again. First of all, I would like see what had happened during the past eleven years. Because of this I presume that I can observe some kind of a change, which I can record, whether if it is showing a positive or a negative trend. Once I have done this, I would like to inspect the performance in the international stage and its effects. These two have never been studied before. Therefore, my research definitely provides some new, unknown information. 2020-01-01T00:00:00Z http://hdl.handle.net/20.500.14044/33959 The impact of gamified education on learning motivation Szentesi, Péter Fehér-Polgár, Pál Due to tense business environment and technological developments, agile organizations are invoked to provide flexibility that is necessary to gain business advantages. Accordingly, employees and the education system also have to align to meet new challenges and to develop new skillsets. Technological progress and changes in society have also impacted the characteristics of how younger generations perceive and learn. Researchers of generation domain report high level of impatience and shorter attention span. One of the attempts to capture and maintain longer-term attention is gamification, a melting crucible of several theoretical domains (pedagogy, applied psychology) and behavioural design professionals use its applications in practise. In this paper I aim to relate motivation theory of learning to gamification in order to utilize its findings in business education. Learning motivation has extensive literature, as well as gamification, however the relation between them is not recognized deeply in empirical research. My work is based on literature review of respective theories and structured review of gamification frameworks, and is the first step in my series of research aiming to quantify this relation. 2020-01-01T00:00:00Z http://hdl.handle.net/20.500.14044/33955 Virtual Collaboration Suhayda, Viola; Yue, Wu; Abuissa, Mohammad Fehér-Polgár, Pál Humans have always created and organized groups to work and learn together to meet challenges. During the centuries, people have become able to cover even larger distances and cooperate with new people. Nowadays, the fast-developing technological system created the era of virtual collaboration, which benefits and difficulties we are still just learning. Due to the current circumstances that the world encounters, it is a priority to implement such collaboration methods. In our secondary research, we study scientific articles and research papers to create a broad picture about this collaboration. Moreover, we analyse the global situation and practices of the business and the education system. This research not only introduces and explains virtual collaboration methods, but also gives an overview about its impacts. Our main purpose is to facilitate this type of collaboration and to provide best practices for utilizing it in the most efficient and effective way. 2020-01-01T00:00:00Z