http://hdl.handle.net/20.500.14044/33158 2026-07-27T15:20:39Z http://hdl.handle.net/20.500.14044/33492 Surveying IT threats for server of small business in real-environment with honeypot Feher, David Janos; Baranyai, David Feher-Polgar, Pal The cybercrimes are more and more popular nowadays and not just against the corporations, and the small businesses are vulnerable against the attack too. Most of the small businesses use IT tools, as they have websites, servers, and other information communication-related devices, limited by the smaller budget, they cannot buy the newest, most secure devices since they cannot spend a high amount of money as a typical corporation can. The small companies have less vulnerable data and less prestige to lose, but they are still the target of the attackers. Our article is surveying the external IT security attacks against a small business in the countryside with a honeypot solution. 2018-01-01T00:00:00Z http://hdl.handle.net/20.500.14044/33487 HUNLYWOOD – comparison of EU cinematography focusing on Hungarian and Latvian film industry Valocikova, Cyntia Feher-Polgar, Pal Film-making is considered as an art and a whole industry at the same time. A national movie is a cultural relic which can represent a whole nation. Filmmaking is one of the most important art forms, also a tool for entertainment and a great way to educate. Since its inception, European Union has been supporting the film industry. Film industry is a social and economic value what can make national heritage and as a dynamically growing field it is quite important for a nation. The study is screening and mapping of some EU film market and getting acquainted with some factors what can influence the industry for a sustainable growth. The study also compares the Hungarian and Latvian film industry, as well as mapping their biggest challenges. For the film industry, the audience's perception is an indispensable aspect and going in to the cinema is a particularly preferred cultural activity. Therefore, study shows an international focus group research what can be helpful in mapping the challenges, and it is also a basis for creating a questionnaire research. 2018-01-01T00:00:00Z http://hdl.handle.net/20.500.14044/33485 An exploration of sensory marketing in fast- fashion retailing Ujvari, Gabriella; Kelemen-Erdos, Aniko Feher-Polgar, Pal Human senses, such as sight, hearing, smell, touch and taste, consciously or unconsciously influence emotions. These effects, in conjunction with individual experiences, may have favorable or even negative impacts on customer behavior. The purpose of sensory marketing is to transmit positive and influential messages to the customer via stimulating the receptors of the brain. These effects have been studied in the field of fast fashion, which has significantly transformed the fashion market over the last twenty years and is now playing a decisive role in purchasing. The aim of the research described in this paper was to analyze the relationship of sensory retail marketing strategies to effects on customer behavior. A further target was exploring the connections between sensory marketing and sustainability. A quantitative survey method was used to research and highlight the effects of visual communication, background music, scent, and touch on customer behavior. Results confirmed the hypothesis that minor forms of stimulation such as the right lighting, background music, or an appropriate scent can lead to significant growth in sales, a more positive brand image, and the acquisition of loyal customers. It is suggested that further research into the techniques that can be used in online shopping is conducted as the sense of smell and touch are not available to the related marketers. 2018-01-01T00:00:00Z http://hdl.handle.net/20.500.14044/33481 A Game and an Experiment Toth, Gabor; Kolnhofer-Derecskei, Anita Feher-Polgar, Pal The authors created an economic experiment, which later was gamified. The aim of the experiment was to measure the causes and motives of tax evasion. The multiplayer decision game identifies factors which can influence tax morale. In order to define these factors, we created the rules of the game based on how citizens make their decisions so we are able to describe and measure the factors bearing influence on their behaviour. How do taxpayers think about paying taxes? In what ways is it significant? The observation of this sensitive topic can be rather challenging. This publication describes the conceptual model that is based on theories built into our game. We defined a new method that measures taxpayers’ behaviour in real life situations. Applying tools of gamification, a new experimental game was designed. Further experiments have already been started, whose theoretical background is published in this present study. 2018-01-01T00:00:00Z